Save Our Future Campaign
IDENTITY, DIGITAL
IDENTITY, DIGITAL
At the height of the COVID-19 pandemic, 1.6 billion children were out of school. In response, a global coalition launched Save Our Future, a campaign urging leaders worldwide to recognize investment in education as critical to COVID-19 recovery.
I designed marketing materials including one-pagers, digital toolkits, social media graphics, and a 100-page white paper proposing high priority actions to address the global learning crisis. Photos of empty classrooms and damaged textures evoked the sense of a looming emergency. Playful type, school motifs, and doodles characterized the voice of a young student's call-to-action.
This campaign was awarded the 2021 PRNews CSR Award for Cause Branding Campaign.
